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Superfruit Electrolyte Hydration Powder

Premium Electrolyte Hydration Drink

You know what sucks about most sports drinks? They are way too sweet, hard to drink and are full of artificial colours, flavours and preservatives. Simon and Marewa Kraak designed PURE after getting fed up drinking sickly sweet bad tasting sports drinks. They wanted a better alternative with out all the fake ingredients and after 18 months they had PURE – formulated with science and tested by elite athletes. PURE is a premium natural sports drink, using only the best fruit, carbohydrates and electrolytes. It has been scientifically formulated to rehydrate and replenish your body while exercising. Pure contains no added preservatives colours or anti clumping agents. Made with 9 real super fruits. There are 36 serves of 14 grams in this pouch. 500 grams

RRP $29.95, price $28.50.

500 gm Print this page


Pure Sports Nutrition


500 gm

Common Uses

Why PURE Superfruit Tastes so Good

When you open a bag of PURE the first thing you will notice is the amazing smell of fresh superfruit’s and when you mix it up you can actually see the real pineapple Flavouring.
Take a sip. You can taste the real fruit and it’s so easy to drink .Its not too sweet and not too strong it’s just perfect. You may have to stop your self-drinking the whole bottle! Its made with New Zealand Superfruit’s and has a refreshing taste so you wont need to water it down. Our strawberry flavour is the sweetest in our range.

Why you should drink PURE

By using PURE you will actually enjoy drinking your sports drink. Feel healthier, stronger and more hydrated during exercise. Using fresh fruit and premium ingredients makes a huge difference to how your drink tastes. If it tastes great you end up drinking what you should and this helps to improve your fitness and stamina.

Why you should drink PURE

• Its natural
• Made with real strawberry’s
• No added colours or preservatives
• Super gentle on your stomach
• Hydrates better than water and isotonic drinks
• Fast absorbing carbohydrate mix for energy
• Premium electrolytes used
• Easy to drink at full strength
• Made in New Zealand for Kiwis
• No risk PURE guarantee

Suggested Dosage

Mix 1 level 14g scoop of powder for every 250ml of water and shake well. Consume within 12 hours of mixing. If clumping occurs shake well.

Pure Electrolyte Hydration Drink Product Usage Guidelines

Sports nutrition requirements vary greatly between individuals and need to take into account gender, size, fitness status, environment and intensity of exercise. Here are some general guidelines to help get you started.

Training Nutrition

  • Sessions less than 60 minutes: 500-750ml water
  • High intensity sessions less than 60 minutes: 500-1000ml Pure
  • Sessions longer than 60 minutes:

Carbohydrate aim 30 – 60g per hour (from food & fluid).

Fluid aim 500-750ml Pure per hour.

Example: 500ml bottle of Pure (27g carbohydrate) + standard gel (25g carbohydrate) = 52g carbohydrate

Race day Nutrition

24-48 hours pre race: Maximize hydration in the lead up to race time. Pure is perfect for assisting in carbohydrate loading regimes (750ml Pure = 40g carbohydrate) as well as optimising your hydration status.

Race day

Aim: To remain within 1-2% of pre race body weight (this is key in the prevention of fatigue)

Sip away at Pure pre race to ensure glycogen stores are maximised (particularly if you have a thorough warm up).

Races over 60 minutes require upwards of 50g of carbohydrate per hour. Aim to drink 500-750ml Pure per hour.

Hint: Begin eating + drinking early on in your race and continue to do this at frequent intervals to allow a consistent delivery of carbohydrates, electrolytes and fluid. This also decreases the chances of gastrointestinal discomfort.

Post Race

Have a carbohydrate containing beverage or snack within 30 minutes of completion of your event a.g. 750ml Pure. This is the golden window for replenishing glycogen stores to optimise recovery.

Post race fluid requirements:

Pre race body weight minus post race body weight X 1.5

e.g. pre race weight (78kg) minus post race weight (77kg) = 1kg X 1.5 =1.5L of Pure required to replace loss fluids.

General tips

Palatability of your sports drink is an important factor when racing and particularly when pushing your body to its limits. Pure has been formulated to be super appealing to the taste buds under exercising stress. This is key to maintaining hydration.

Cooling your bottles in warm conditions can help promote fluid consumption and also attenuate rises in core temperature, therefore preventing fatigue. Try making Pure iceblocks in summer, perfect for pre or post race cooling.

Health Information

PURE Will Improve Your Performance

Pure helps your performance by hydrating you and replacing lost energy and electrolytes while you exercise.

Hydration – Pure sits in the hypotonic range of sports drinks(208 milliOsmol/l). It will hydrate you faster than water or isotonic drinks

Electrolytes – Electrolytes are important for the cells in the body to function and allow the body to work. During exercise we lose electrolytes through sweat and muscle use. Pure has higher amounts of electrolytes than most similar sports drinks to keep your working muscles happy and reduce muscle cramps.

Pure has all of the electrolytes needed for exercise, sodium, calcium, potassium and magnesium
We use citrate-based electrolytes instead of more commonly used chloride-based electrolytes. They cost up to 100 times more but have many advantages.

• Citrates have a much improved taste profile over chlorides
• Citrates are alkaline so they are gentle on your stomach

Energy – Carbohydrates are very important in sports drinks as they help replace lost energy during exercise.

When formulating PURE we wanted to get a fast absorbing carbohydrate mix but one that was gentle on your stomach. We also wanted to get a great taste profile so our drink was sweet and sickly. PURE contains 5% carbohydrates and contains 100 calories per 500ml.

Each carbohydrate mix has benefits and drawbacks so you need to get it right.

We decided on a mix of sucrose and glucose for the following reasons

• It is the most gentle on your stomach out of all the carbohydrate combinations
• The flavour profile is not super sweet or bland
• It is one of the fastest absorbing carbohydrate mixes
• Out of all the carbohydrate combinations it has the best features overall

If you have any stomach issues like IBS or have trouble consuming sports drinks then PURE should be perfect for you.

PURE Electrolyte Hydration drink combines natural ingredients with the backing of science to rapidly rehydrate & replenish your body while exercising. We only use the best fruit to bring you a premium sports drink free of artificial flavours and colours. PURE’s hypotonic formulation delivers a special blend of fast absorbing carbohydrates and electrolytes to fuel working muscles and enhance hydration. PURE is formulated to be absorbed faster than water and is perfect for pre, during and post work out hydration.

The advantages of drinking PURE Electrolyte Hydration drink:

• Increased Endurance
• Superior hydration to plain water and isotonic beverages
• 5.4% carbohydrate solution for rapid energy uptake
• Sucrose Glucose mix for low GI discomfort and faster delivered energy
• Added electrolytes to replace minerals lost during exercise
• Over 200g of real fruit in every bag
• 100% natural fruit flavouring
• No artificial colouring


Cane Sugar, Glucose, Acai, goji, pomegranate, elderberry, blackcurrant, blueberry, cranberry, strawberry, raspberry, dextrin, citric acid, sodium citrate, magnesium citrate, potassium citrate, calcium citrate, ascorbic acid.  PURE is free of colours, preservatives and anti clumping agents. Pure is gluten and dairy free.

Servings per pack – 36
Serving size 14g = 250ml prepared

Average Composition   Per 250ml

Per 100ml

Energy 225kj (50cal) 84kj (20cal)
Protein 0g 0g
Fat  Total 0g 0g
Saturated          0g 0g
Carbohydrate total 12.6g  


Sugars  12.6


Real Fruit Sugars 600mg 


Sodium 145mg  58mg
Potassium 50mg   


Magnesium 50mg    20mg
Calcium 45mg


Vitamin C 12mg 5mg



Keep out of reach of Children.  Store in a cool dry place.



Pure Sports Nutrition



Free shipping

All supplement orders over NZ$50 are delivered freight free NZ wide right to your door.
Food items and cleaning products may be excluded from freight free - we will contact you if additional delivery charges apply in these instances. A charge of $3.50 will apply to all rural delivery.


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